Timeline | Epýllion |
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1913 | Mario Prada opens Fratelli Prada in Milan, offering luxury trunks and leather goods. |
1919 | Earns Royal Warrant of Appointment from the Italian monarchy. |
1958 | Luisa Prada, Mario’s daughter, takes over the brand. |
1970s | Patrizio Bertelli founds IPI, a leather goods company that would later become the structural foundation for Prada’s industrial transformation. |
1977 | Miuccia meets Patrizio Bertelli. Their partnership would revolutionize Prada's structure and strategy. |
1978 | Miuccia Prada assumes control. Her intellectual, nonconformist approach redefines the brand’s identity. |
1979 | Launch of Prada’s first women’s shoe collection. |
1984 | The Pocono nylon backpack challenges norms—utility becomes elegance. |
1988 | First women's ready-to-wear collection. Minimal, architectural, intellectual. |
1992 | Miu Miu is founded as a playful, instinctive offshoot. |
1993 | Miu Miu joins the Prada Group; Miuccia wins CFDA Award. |
1993 | Also, Prada launches menswear—precise tailoring, stripped-down aesthetics. |
1997 | Prada Sport (Linea Rossa) debuts, blending techwear and luxury. Supervised by Miuccia, designed in-house. |
2000s | Expands into architecture and art. Prada Aoyama becomes a landmark. |
2005 | Prada Marfa emerges in the Texan desert. A silent, surreal critique of consumerism—yet it elevates Prada’s mythos. |
2020 | Raf Simons joins as Co-Creative Director. A new era of dual vision begins. |