Brand's Legacy

Basic Information

Brand NamePrada
FounderMario Prada
Year of Establishment1913
Origin CountryItaly
Creative Hub CountryItaly
Creative Hub CityMilano
Current StatusActive
Managing EntityFamily-owned business | 1913-1970s
I.P.I. S.r.l. | 1978-2003 | Gradual transition to a management entity
Prada S.p.A. | 2003-
Official Websitehttps://www.prada.com/
Runwayhttps://www.vogue.com/fashion-shows/designer/prada

Multilingual Notation

Standard NotationPrada
English NamePrada
Original NamePrada
Chinese普拉达|普拉達|Pǔ lā dá
Korean프라다
Japaneseプラダ
CyrillicПрада

Legacy Roster

Legacy RosterCreative Era
Mario Prada1913–1958
Luisa Prada1958–1978
Miuccia Prada1978–
Raf Simons2020–

Major Sub-Brands

Major Sub-BrandsDesigners - Period
miu miu | 1992- | Evolved into an independent brandMiuccia Prada | 1992-
Prada Sport / Linea Rossa | 1997–200x | Eventually absorbed into Pradasupervised by Miuccia

Epýllion

TimelineEpýllion
1913Mario Prada opens Fratelli Prada in Milan, offering luxury trunks and leather goods.
1919Earns Royal Warrant of Appointment from the Italian monarchy.
1958Luisa Prada, Mario’s daughter, takes over the brand.
1970sPatrizio Bertelli founds IPI, a leather goods company that would later become the structural foundation for Prada’s industrial transformation.
1977Miuccia meets Patrizio Bertelli. Their partnership would revolutionize Prada's structure and strategy.
1978Miuccia Prada assumes control. Her intellectual, nonconformist approach redefines the brand’s identity.
1979Launch of Prada’s first women’s shoe collection.
1984The Pocono nylon backpack challenges norms—utility becomes elegance.
1988First women's ready-to-wear collection. Minimal, architectural, intellectual.
1992Miu Miu is founded as a playful, instinctive offshoot.
1993Miu Miu joins the Prada Group; Miuccia wins CFDA Award.
1993Also, Prada launches menswear—precise tailoring, stripped-down aesthetics.
1997Prada Sport (Linea Rossa) debuts, blending techwear and luxury. Supervised by Miuccia, designed in-house.
2000sExpands into architecture and art. Prada Aoyama becomes a landmark.
2005Prada Marfa emerges in the Texan desert. A silent, surreal critique of consumerism—yet it elevates Prada’s mythos.
2020Raf Simons joins as Co-Creative Director. A new era of dual vision begins.
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