Brand's Legacy

Basic Information

Brand NameLevi’s
FounderLevi Strauss
Year of Establishment1853
Origin CountryUnited States
Creative Hub CountryUnited States
Creative Hub CitySan Francisco | California
Current StatusActive
Managing EntityIndependent | Founder-led |1853–1873
Jeans was born legally and he departed his life quietly | 1873
Levi Strauss & Co. | Family-owned (Stern/Haas family) | 1873–1971
Levi Strauss & Co. | Public Company | NYSE: LEVI | 1971–
Official Websitehttps://www.levi.com/
Runwayhttps://www.vogue.com/fashion-shows/designer/levis

Multilingual Notation

Standard NotationLevi’s
English NameLevi’s
Original NameLevi’s
Chinese李维斯|李維斯|Lǐ wéi sī
Korean리바이스
Japaneseリーバイス
CyrillicЛевайс

Legacy Roster

Legacy RosterCreative Era
Levi Strauss1853-1873
Walter Haas family & in-house design1873-2011
Paul Dillinger2011-
Jonathan Cheung2013–2020
In-house Design Team2020-

Major Sub-Brands

Major Sub-BrandsDesigners - Period
Levi’s Vintage ClothingRestoring Legacy | 1999-
Levi’s Redavant garde | 1999– / Irregular
Levi’s EngineeredStructural redesign | 1999–
Made & Craftedsophisticated modern | 2009–

Epýllion

TimelineEpýllion
under curating
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