Brand's Legacy

Basic Information

Brand NameGucci
FounderGuccio Gucci
Year of Establishment1921
Origin CountryItaly
Creative Hub CountryItaly
Creative Hub CityFirenze | 1921-1953
Roma | 1953-2023
Milano | 2023-
Current StatusActive
Managing EntityGucci Family | 1921-1989
Investcorp | 1989-1999
PPR | Pinault-Printemps-Redoute | 1999-2013
Kering | Company name change | 2013-
Official Websitehttps://www.gucci.com/
Runwayhttps://www.vogue.com/fashion-shows/designer/gucci

Multilingual Notation

Standard NotationGucci
English NameGuccio Gucci
Original NameGuccio Gucci
Chinese古驰|古馳|Gǔ chí
Korean구찌
Japaneseグッチ
CyrillicГуччи

Legacy Roster

Legacy RosterCreative Era
Guccio Gucci1921-1953
Aldo Gucci1953-1986
Rodolfo Gucci1953-1983
Maurizio Gucci1983-1989
Dawn Mello1989-1994
Tom Ford1994-2004
John Ray2004-2006 | M
Alessandra Facchinetti2004-2005 | W
Frida Giannini2006-2015
Alessandro Michele2015-2022
Sabato De Sarno2023-2024
Demna Gvasalia2025-

Major Sub-Brands

Major Sub-BrandsDesigners - Period
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Epýllion

TimelineEpýllion
1881Guccio Gucci is born in Florence, Italy.
Late 1890sWorks at the Savoy Hotel, London, gaining insight into aristocratic travel culture.
1921Gucci is founded in Florence, specializing in fine leather goods and equestrian accessories.
1947The Bamboo Bag is introduced, pioneering alternative materials in handbag design.
1951Gucci expands with its first Milan boutique, introducing the green-red-green stripe.
1953Guccio Gucci passes away; the business is taken over by his sons. The first New York boutique opens, marking international expansion.
1960sThe GG Monogram pattern is introduced, becoming an enduring brand symbol.
1970sPaolo Gucci begins influencing Gucci's creative direction, overseeing design innovation.
1970sGucci achieves global success, becoming a favorite of Hollywood celebrities.
1980sInternal conflicts intensify between Paolo Gucci and his father Aldo Gucci.
1983Maurizio Gucci gains control, initiating a new era of brand modernization.
1986Aldo Gucci is convicted of tax evasion, marking internal family conflicts.
1987Paolo Gucci sells his shares to Investcorp, marking the end of Gucci family control.
1989Gucci is acquired by Investcorp, ending family ownership.
1990sPaolo attempts to launch his own brand using the Gucci name but loses a legal battle.
1994Tom Ford becomes Creative Director, revolutionizing Gucci with provocative and sleek designs.
2004PPR (now Kering) acquires Gucci, ensuring its place in the luxury conglomerate.
2006Frida Giannini takes over, emphasizing heritage-inspired collections.
2015Alessandro Michele is appointed Creative Director, ushering in a maximalist and romantic era.
2023Sabato De Sarno takes over, steering the brand toward a more refined aesthetic.
2025Demna Gvasalia is announced as the next Creative Director, hinting at a new direction for Gucci.
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