Brand's Legacy

Basic Information

Brand NameBurberry
FounderThomas Burberry
Year of Establishment1856
Origin CountryUnited Kingdom
Creative Hub CountryUnited Kingdom
Creative Hub CityLondon | England
Current StatusActive
Managing EntityBurberry | 1856–1955 | Family-owned
GUS | Acquisition | 1955–2002
BURBERRY GROUP PLC | 2002-
Official Websitehttps://www.burberry.com/
Runwayhttps://www.vogue.com/fashion-shows/designer/burberry-prorsum

Multilingual Notation

Standard NotationBurberry
English NameBurberry
Original NameBurberry
Chinese博柏利|Bó Bǎi Lì
Korean버버리
Japaneseバーバリー
CyrillicБарберри

Legacy Roster

Legacy RosterCreative Era
Thomas Burberry1856-1926
In-house Design Team1955-1998
Roberto Menichetti1998-2001
Christopher Bailey2001-2018
Riccardo Tisci2018-2022
Daniel Lee2022-

Major Sub-Brands

Major Sub-BrandsDesigners - Period
Burberry Prorsum | 1999–2016High-fashion | absorbed | 2016
Burberry London | 2001-2016Traditional | absorbed | 2016
Burberry Brit | 2009-2016Casual | absorbed | 2016
Burberry Sport | 2010-2013Activewear | absorbed | 2016
Thomas Burberry | 2023-Revived by Daniel Lee
Blue Label / Black LabelLimited license in Japan | expired | 2015

Epýllion

TimelineEpýllion
1856Thomas Burberry opens his first store in Basingstoke, focusing on outdoor attire and country wear.
1879Burberry invents gabardine, a breathable yet weatherproof fabric that revolutionizes outerwear.
1891The brand opens its flagship store in London’s Haymarket, marking its entry into the capital’s fashion scene.
1901The original “Equestrian Knight” logo is introduced, selected through a public competition for Burberry’s new emblem.
1914Burberry redefines outerwear by developing the trench coat for British military officers during World War I, setting a timeless standard in functional elegance.
1920The iconic Burberry Check makes its first appearance, initially used as a lining for trench coats before rising in popularity as a sought-after motif.
1955Burberry receives a Royal Warrant from Queen Elizabeth II, affirming its status as a British heritage brand.
1955Great Universal Stores (GUS) acquires Burberry, marking its transition from a family-owned business to a corporate-managed brand.
1999Rose Marie Bravo is appointed CEO and leads a global transformation, repositioning the brand in the luxury market.
2001Christopher Bailey joins Burberry as Design Director, later becoming Chief Creative Officer and driving modern revitalization.
2018Riccardo Tisci is appointed Chief Creative Officer, introducing a bold, street-influenced aesthetic and a new monogram.
2022Daniel Lee is named Chief Creative Officer, signaling a return to British roots and artisanal heritage.
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