Timeline | Epýllion |
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1881 | Guccio Gucci is born in Florence, Italy. |
Late 1890s | Works at the Savoy Hotel, London, gaining insight into aristocratic travel culture. |
1921 | Gucci is founded in Florence, specializing in fine leather goods and equestrian accessories. |
1947 | The Bamboo Bag is introduced, pioneering alternative materials in handbag design. |
1951 | Gucci expands with its first Milan boutique, introducing the green-red-green stripe. |
1953 | Guccio Gucci passes away; the business is taken over by his sons. The first New York boutique opens, marking international expansion. |
1960s | The GG Monogram pattern is introduced, becoming an enduring brand symbol. |
1970s | Paolo Gucci begins influencing Gucci's creative direction, overseeing design innovation. |
1970s | Gucci achieves global success, becoming a favorite of Hollywood celebrities. |
1980s | Internal conflicts intensify between Paolo Gucci and his father Aldo Gucci. |
1983 | Maurizio Gucci gains control, initiating a new era of brand modernization. |
1986 | Aldo Gucci is convicted of tax evasion, marking internal family conflicts. |
1987 | Paolo Gucci sells his shares to Investcorp, marking the end of Gucci family control. |
1989 | Gucci is acquired by Investcorp, ending family ownership. |
1990s | Paolo attempts to launch his own brand using the Gucci name but loses a legal battle. |
1994 | Tom Ford becomes Creative Director, revolutionizing Gucci with provocative and sleek designs. |
2004 | PPR (now Kering) acquires Gucci, ensuring its place in the luxury conglomerate. |
2006 | Frida Giannini takes over, emphasizing heritage-inspired collections. |
2015 | Alessandro Michele is appointed Creative Director, ushering in a maximalist and romantic era. |
2023 | Sabato De Sarno takes over, steering the brand toward a more refined aesthetic. |
2025 | Demna Gvasalia is announced as the next Creative Director, hinting at a new direction for Gucci. |