Timeline | Epýllion |
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1910 | Coco Chanel opens a hat boutique, Chanel Modes, in Paris. |
1913 | Expands to Deauville, pioneering elegant sportswear. |
1921 | Chanel No.5 launches, redefining luxury fragrance. |
1924 | Forms Parfums Chanel with the Wertheimer brothers, retaining only 10% stake. |
1926 | Introduces the Little Black Dress, making black effortlessly chic. |
1931 | Dresses Hollywood stars, solidifying Chanel's global presence. |
1936–1940 | Chanel sought to reclaim fragrance rights through legal means, including wartime efforts under shifting political conditions. |
1939 | Shuts down couture house due to WWII, but fragrances continue. |
1947 | Settles with the Wertheimers in exchange for lifetime royalties and income. |
1954 | Returns with the tweed suit, marking her legendary comeback. |
1955 | Releases the 2.55 handbag, an icon in handbag history. |
1971 | Coco Chanel passes away. The future of Chanel is uncertain. |
1971-1983 | In-house Design Team keeps the brand alive. |
1983 | Karl Lagerfeld takes over, reviving Chanel with bold modernity. |
1991 | The supermodel era cements Chanel’s global influence. |
2005 | Métiers d’Art collection debuts, honoring craftsmanship. |
2019 | Lagerfeld passes; Virginie Viard continues his vision. |
2023 | Chanel hits record-breaking revenue, proving its independence. |
2025 | Matthieu Blazy steps in. A new chapter begins. |