Brand's Legacy

Basic Information

Brand NameChanel
FounderCoco Chanel
Year of Establishment1910
Origin CountryFrance
Creative Hub CountryFrance
Creative Hub CityParis
Current StatusActive
Managing EntityGabrielle "Coco" Chanel | private ownership | 1910-1939
Pierre Wertheimer via Parfums Chanel | 1947-1971
Chanel S.A. | Wertheimer Family Holding | 1971-
Official Websitehttps://www.chanel.com/
Runwayhttps://www.vogue.com/fashion-shows/designer/chanel

Multilingual Notation

Standard NotationChanel
English NameChanel
Original NameChanel
Chinese香奈儿|Xiāng nài 'ér
Korean샤넬
Japaneseシャネル
CyrillicШанель

Legacy Roster

Legacy RosterCreative Era
Coco Chanel1910-1971
Karl Lagerfeld1983-2019
Virginie Viard2019-2024
Matthieu Blazy2025-

Major Sub-Brands

Major Sub-BrandsDesigners - Period
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Epýllion

TimelineEpýllion
1910Coco Chanel opens a hat boutique, Chanel Modes, in Paris.
1913Expands to Deauville, pioneering elegant sportswear.
1921Chanel No.5 launches, redefining luxury fragrance.
1924Forms Parfums Chanel with the Wertheimer brothers, retaining only 10% stake.
1926Introduces the Little Black Dress, making black effortlessly chic.
1931Dresses Hollywood stars, solidifying Chanel's global presence.
1936–1940Chanel sought to reclaim fragrance rights through legal means, including wartime efforts under shifting political conditions.
1939Shuts down couture house due to WWII, but fragrances continue.
1947Settles with the Wertheimers in exchange for lifetime royalties and income.
1954Returns with the tweed suit, marking her legendary comeback.
1955Releases the 2.55 handbag, an icon in handbag history.
1971Coco Chanel passes away. The future of Chanel is uncertain.
1971-1983In-house Design Team keeps the brand alive.
1983Karl Lagerfeld takes over, reviving Chanel with bold modernity.
1991The supermodel era cements Chanel’s global influence.
2005Métiers d’Art collection debuts, honoring craftsmanship.
2019Lagerfeld passes; Virginie Viard continues his vision.
2023Chanel hits record-breaking revenue, proving its independence.
2025Matthieu Blazy steps in. A new chapter begins.
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